HOW DO YOU GET AREA RESIDENTS EXCITED ABOUT A PLACE THEY HOPE THEY'LL NEVER VISIT?

 

We chose to promote St. Elizabeth's first-of-its-kind cancer center as a point of pride for communities in and around northern Kentucky. Pairing the aspects of its newfound science and research capability with the unique resources available to people with cancer and their families, we created a positive message focused on what St. Elizabeth doctors and patients can do now that they simply couldn't before. The campaign launched with the facility's grand opening and included print, digital, radio, out of home and social media.